Advertising & Media Law
Advertising Messages that work - and deliver what they promise.
Strong statements are at the heart of good advertising – but they are often legally vulnerable. Especially when it comes to Health Claims, Product Claims or Emotional Claims, the risk of warning letters, official objections or Reputational Damage increases.
We help marketing managers, agencies and companies to ensure that their communication is legally sound – without jeopardizing creative quality. Whether it’s an advertising slogan, Packaging Text or Influencer Campaign: We check your Claims and content for legal viability, support you in sensitive Industries and defend you in the event of a conflict – quickly, pragmatically and on equal footing with the practice.
What we can do for you
Whether it’s a health claim, influencer collaboration or creative advertising campaign – legal boundaries are often invisible until it’s too late. We ensure that your communication is not only convincing, but also permissible. With practical advice, quick checks and a clear risk assessment – especially in regulated markets and sensitive areas of communication.
Advertising law & commercial communication
- Examination of advertising claims, product promises and claims - especially in the health and consumer goods sector
- Strategic advice on the development of communication measures and campaigns
- Support with the legally compliant design of marketing content - online, offline and on packaging
- Advice in accordance with the UWG (Unfair Competition Act)
- Defense against or preparation of warning letters for misleading or aggressive advertising
- Safeguarding influencer marketing and testimonials
Media Law & Personality Rights
- Advice on Copyright Law protected content in corporate or media communications
- Checking what may be published or shown about people - in text, image or sound
- Representation in the event of infringement of personal rights or Copyright Laws
- Legal support for sensitive publications, journalistic content or social media conflicts
Focus: Claims testing - clear, permissible, resilient
A set can be convincing - or expensive.
Particularly in sensitive areas such as health, nutritional supplements or Medical Devices, individual words can make the difference between admissibility and risk. Statements such as “sleeps better”, “has a calming effect” or “accelerates regeneration” can quickly fall into the area of health-related advertising – and thus trigger legal requirements.
We check your Claims before publication – professionally sound, with a view to Competition Law (UWG), regulatory requirements and current jurisprudence. We also provide fast and pragmatic support for ongoing campaigns or in critical follow-up situations.
Typical use cases:
- Claims on websites, packaging or print campaigns
- Statements in connection with medical or functional products
- Marketing materials for dietary supplements or health services
- Differentiation between permissible advertising and impermissible Healing Promises
- Advice for agencies without their own legal review
Request advice on Advertising & Media Law
Take advantage of our expertise for your Advertising & Media Law. Let’s discuss your needs together and identify the best strategies.
Our technical areas of expertise
Technical complexity is not an obstacle for us, but part of everyday life. Our team combines legal know-how with a sound technical background from a wide range of specialist disciplines. This enables us not only to protect your inventions legally, but also to penetrate their content and argue them convincingly – vis-Ã -vis patent offices, courts and business partners.
Our approach is interdisciplinary, solution-oriented and close to technological practice. We not only keep an eye on Protectability, but also on usability, scalability and strategic fit – both nationally and internationally.
Industry and Technology
- Mechanical and Plant Engineering
- Automotive
- Construction
- Electrical Engineering
- Process Engineering
- Technical Physics
- Materials Science
Health and Life Sciences
- Medical Technology and Medical Devices
- Biotechnology
- Chemistry (Pharmaceutical Chemistry)
Consumer Goods and Luxury
- Luxury Brands
- Consumer Goods
- Cosmetics
Media, Entertainment and Public Sector
- Media & Entertainment
- Public Sector
IT and Artificial Intelligence
- IT and AI
- Enterprise Software and Database Technology
Our Team
Professional competence and international experience characterize our Team, which consists of experts from various fields.
