TRADEMARKS
Think Trademarks. Secure markets.
Trademarks are more than logos or names – they are legally protected carriers of identity, origin and economic value. Effective trademark protection therefore does not begin with registration, but with strategic planning: Which signs are eligible for protection? Where are the risks of senior rights lurking? Which markets and classes are decisive?
We support you in the development, Application and protection of your Trademarks – nationally, Europe-wide and internationally. Our approach to trademark law is technically precise, economically well thought-out and takes your entire IP portfolio into account. Whether you have a single brand or a complex Brand Architecture system, a start-up or a global company: We make sure that your Trademarks work – legally resilient, enforceable and connectable.
What we can do for you
Trademarks are only effective if they are legally enforceable and strategically positioned. We support you throughout the entire life cycle of a Trademarks – from selection and Application to defense and commercial use. Our advice is practical, internationally compatible and tailored to your Business Model.
We do not think of trademark law in isolation, but as an integral part of your corporate strategy: protection, impact, scaling and exploitation are interlinked. Whether a single Word Mark or a global portfolio, whether a new local application or a complex Conflict Situation – we ensure that your Trademarks are not only protected, but can develop their full protective effect.
Trademark Analysis & Strategy Consulting
- Examination of protectability and classification of goods and services
- Search for older third-party trademarks that could prevent the registration of your own Trademarks (identity & similarity search)
- Development of trademark protection strategies
- Risk assessment for rebranding / new Trademarks
- Advice on Brand Architecture (individual, family, umbrella brands)
Application & Portfolio Management
- Application for national, European and international Trademarks (IPI, DPMA, EUIPO, WIPO)
- Priority management and classification of goods and services (Nice Classification)
- Management and monitoring of brand portfolios
- Deadline Monitoring, Renewals, Transfers of Ownership
- Strategic management of multi-layered brand portfolios
Enforcement & Defense
- Defense against attacks by third parties
- Objection and Cancellation Proceedings
- Extrajudicial and judicial enforcement in the event of trademark infringements (Cease and Desist Letter, Lawsuit, preliminary legal protection)
- Border Seizure Proceedings and Customs Applications
- Representation before the IPI, DPMA, EUIPO
Licensing, transfer & transactions
- Drafting and review of trademark license agreements, Distribution Agreements
- Transfer of trademark rights (also in a group or start-up context)
- Brand valuation in commercial transactions
- IP Due Diligence, support with M&A, joint ventures
- Exploitation concepts for trademark rights
Brand protection in digital spaces
- Enforcement of trademark rights on online marketplaces (e.g. Amazon, eBay)
- Domain Disputes (UDRP)
- Protection against Imitation in Social Media
- Advice on trademark law aspects of NFTs, metaverse & AI
- Trademark Monitoring & automatic collision warning systems
Request advice on Trademarks
Take advantage of our expertise for your Trademarks. Let’s discuss your needs together and identify the best strategies.
Our technical areas of expertise
The combination of legal expertise with in-depth industry knowledge is a key added value of our advice. We understand that the development and protection of a Trademarks goes far beyond mere registration. It requires a sound understanding of your markets, Business Models and strategic goals.
Trademarks are under high pressure today – legally, economically and technologically. We specialize in keeping an eye on the strategic positioning and long-term usability of your Trademarks – both nationally and internationally. Our interdisciplinary team works closely together to ensure that your brand portfolio is optimally protected while supporting your business goals. We can not only legally secure your Trademarks, but also capture it as an integral part of your business strategy and represent it convincingly – vis-Ã -vis trademark offices, courts and business partners.
Technical complexity is not an obstacle for us, but part of everyday life. Our team combines legal know-how with a sound technical background from a wide range of specialist disciplines.
Industry and Technology
- Mechanical and Plant Engineering
- Automotive
- Construction
- Electrical Engineering
- Process Engineering
- Technical Physics
- Materials Science
Health and Life Sciences
- Medical Technology and Medical Devices
- Biotechnology
- Chemistry (Pharmaceutical Chemistry)
Consumer Goods and Luxury
- Luxury Brands
- Consumer Goods
- Cosmetics
Media, Entertainment and Public Sector
- Media & Entertainment
- Public Sector
IT and Artificial Intelligence
- IT and AI
- Enterprise Software and Database Technology
Our Team
Professional competence and international experience characterize our Team, which consists of experts from various fields.
