Consumer Goods and Luxury
When Trademarks create identity - and innovation creates desirability.
Whether an exclusive luxury brand, an everyday article of daily use or an innovative cosmetic product: in the consumer goods industry, Intellectual Property often decides who remains visible on the market – and who is quickly copied.
Product design, Brand Identity, packaging, advertising claims, technology in the background – everything can (and should) be protected. At the same time, the requirements are increasing: global markets, social media, short product cycles, parallel protection systems.
We support you with customized protection strategies for Consumer Goods in every category – from registration and enforcement to commercial exploitation. We combine legal precision with an understanding of your brand management, your distribution and your target group.
For internationally operating Trademarks as well as for fast-scaling Start-ups.
Our solutions for you
Effective protection starts with a clear understanding of the market, Trademarks and product. Our expertise in Consumer Goods and Luxury includes:
Luxury Brands
- Trademarks and Design Protection for Premium Products
- Securing exclusivity: Trademarks strategy, 3D Trademarks, territorial defense
- Protection against Imitators and Loss of Image
- License models, cooperation agreements, selective distribution
Consumer Goods
- Technically or aesthetically influenced everyday products
- Patents, Designs and Trademarks combined thinking
- Defense against Cheap Imitations and Third-Party Market Entries
- Protection strategy for large quantities and broad markets
Cosmetics
- Packaging designs, Claims, Formulation Technology
- Interfaces with Trademarks, Designs and Competition Law
- Protection of advertising statements (UWG, health Claims)
- IP support from product development to market launch
Our Team
Professional competence and international experience characterize our Team, which consists of experts from various fields.
